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Time-Aware Conversion Prediction for E-Commerce

Time-Aware Conversion Prediction for E-Commerce

Hardcover

Series: East China Normal University Scientific Reports, Book 7

ManagementGeneral Computers

ISBN10: 9813224703
ISBN13: 9789813224704
Publisher: World Scientific Publishing Company
Published: Mar 8 2018
Pages: 152
Weight: 1.65
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem -- what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

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