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The Routledge Companion to Non-Market Strategy
Hardcover
Series: Routledge Companions in Business, Management and Marketing
Business GeneralManagementGeneral Political Science
ISBN13: 9780415712316
Publisher: Routledge
Published: Apr 29 2015
Pages: 426
Weight: 2.10
Height: 1.10 Width: 7.00 Depth: 9.70
Language: English
The influence and impact of non-market forces on the world of business has increased markedly in recent years. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspectives. This collection provides a world-class reference work for students and researchers comprised of a comprehensive and leading edge overview of current scholarship in the rapidly expanding area of non-market strategy.
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