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The Customer Century: Lessons from World Class Companies in Integrated Communications

The Customer Century: Lessons from World Class Companies in Integrated Communications

Paperback

Series: Routledge Corporate Communication

Business GeneralManagementGeneral Sociology

ISBN10: 0415512786
ISBN13: 9780415512787
Publisher: Routledge
Published: Dec 9 2011
Pages: 252
Weight: 0.76
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English
Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.

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