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Technology and Strategy
Hardcover
ISBN13: 9780195079494
Publisher: Oxford University Press
Published: Oct 6 1994
Pages: 304
Weight: 1.23
Height: 0.77 Width: 6.30 Depth: 9.53
Language: English
Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives--like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities.
Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R&D and manufacturing managers, strategic planners, and academics.
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