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Technolog Know-How, Organizational...
Paperback
ISBN13: 9789813203280
Publisher: World Scientific Publishing Company
Published: Sep 25 2008
Pages: 328
Weight: 1.16
Height: 0.69 Width: 6.69 Depth: 9.61
Language: English
This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy -- including licensing strategy -- are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.
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