Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Factors Influencing Physicians in the Adaption of E-Detailing in the In-Vitro Diagnostic Industry

Factors Influencing Physicians in the Adaption of E-Detailing in the In-Vitro Diagnostic Industry

Jillian Castillo, Anne

Paperback

Marketing

ISBN10: 9999318487
ISBN13: 9789999318488
Publisher: Eliva Press
Published: Apr 18 2024
Pages: 120
Weight: 0.38
Height: 0.25 Width: 6.00 Depth: 9.00
Language: English
The pandemic has accelerated the necessity for in-vitro diagnostic (IVD) companies to integrate digital and traditional sales strategies effectively. This study, recognized as the first known research worldwide to explore e-detailing in the IVD industry, investigates the factors influencing physicians' adoption of e-detailing within this sector. It delves into how socio-demographic characteristics, such as age, gender, educational background, and years of professional experience, impact physicians' perceptions and their intention to use e-detailing. Additionally, it evaluates whether these perceptions directly influence their willingness to embrace this technology as part of their practice. By focusing on physicians within the National Capital Region who are actively involved in patient consultations, this study ensures a targeted and relevant analysis of this critical shift in sales strategy. The research aims to provide a comprehensive understanding of the barriers and facilitators to e-detailing adoption, offering valuable insights for IVD companies seeking to enhance their engagement strategies. Through this focused approach, the study contributes to a broader understanding of the digital transformation in healthcare sales and its implications for the future of physician-industry interactions.

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