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The Trend Management Toolkit: A Practical Guide to the Future

The Trend Management Toolkit: A Practical Guide to the Future

Hardcover

Business GeneralManagementMarketing

ISBN10: 1137370084
ISBN13: 9781137370082
Publisher: Palgrave
Published: Oct 16 2014
Pages: 243
Weight: 0.97
Height: 0.90 Width: 5.60 Depth: 8.50
Language: English
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

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