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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
Hardcover
Series: Routledge Advances in Management and Business Studies
ISBN13: 9780367548179
Publisher: Routledge
Published: Oct 30 2020
Pages: 162
Weight: 0.95
Height: 0.60 Width: 6.10 Depth: 9.30
Language: English
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
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