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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
Paperback
Series: Routledge Advances in Management and Business Studies
ISBN13: 9780367548186
Publisher: Routledge
Published: Apr 29 2022
Pages: 162
Weight: 0.56
Height: 0.37 Width: 6.14 Depth: 9.21
Language: English
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
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