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Thinking Out of the Box: How to Market Your Company Into the Future
Hardcover
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ISBN13: 9780471139164
Publisher: Wiley
Pages: 288
Weight: 1.26
Height: 1.03 Width: 6.29 Depth: 9.30
Language: English
Thinking out of the Box is a practical, informative and entertaining guide to putting strategic marketing to work. Written in plain language it is a quick easy read that doesn't require a Ph.D. Thinking out of the Box offers creative thinking exercises that allow managers to look at their businesses from the outside--the way a consultant would. Any executive, middle manager or business professional can benefit from this fast paced book.
* Arms marketers with self-tests and questionnaires that help spur creativity
* Describes a 5-step plan that helps marketers create added value and hone their company's competitive edge--using the latest business trends
* Shows how to implement a strategic marketing plan throughout a company
KATHY C. YOHALEM (New York, New York) is president of Yohalem Ltd., a global strategic marketing company specializing in multimedia, communications, consumer products, manufacturing, retailing, fashion-related industries, and professional service firms. She is also currently CEO of C-Source Communications LLC, a Coopers & Lybrand company.
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