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Strategic Retail Management: Text and International Cases

Strategic Retail Management: Text and International Cases

Paperback

Business GeneralManagementMarketing

ISBN10: 3658101822
ISBN13: 9783658101824
Publisher: Springer Gabler
Published: Oct 18 2016
Pages: 468
Weight: 2.31
Height: 1.01 Width: 6.73 Depth: 9.63
Language: English
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.

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Management