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Selling Against NO!
Hardcover
Publisher Price: $29.99
Publisher: Major League Selling
Published: Jul 31 2026
Pages: 348
Weight: 1.40
Height: 0.94 Width: 6.00 Depth: 9.00
Language: English
Most sales books teach you how to close. This one teaches you how to diagnose.
After 39 years in B2B sales, including helping scale a company from $220 million to $1.3 billion, Jon Webb saw the same costly pattern in sales meetings and opportunity reviews: sellers mistaking encouraging words for progress, carrying stalled deals in the pipeline, and cutting price because they could not identify the real resistance.
Jon calls it the Theatre of Hope.
The greatest threat to the deal is not your competitor. It is not your price. It is inaction, and behind inaction is a NO the seller has not yet diagnosed.
Selling Against NO! introduces the Seven Types of NO and gives sellers and leaders a practical framework to recognize resistance, uncover what it means, and make the appropriate Professional Move. From the False YES and Silent NO to the Internal NO that kills major opportunities, Jon shows you how to replace hope with Clarity and turn Clarity into Commitment.
Professional Sellers do more than secure an order. They Help, Serve & Influence by helping buyers think, confronting what is preventing progress, and accepting responsibility for their role in the decision.
Resistance is Information.
Stop Pitching. Start Diagnosing.
With a foreword by Paul Cherry, author of Questions That Sell.
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