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Sales Force Design for Strategic Advantage

Sales Force Design for Strategic Advantage

Hardcover

ManagementMarketing

ISBN10: 1403903050
ISBN13: 9781403903051
Publisher: Springer Nature
Published: Jun 25 2004
Pages: 380
Weight: 1.61
Height: 1.05 Width: 6.34 Depth: 9.52
Language: English
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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