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Surfing the Global Tide: Automotive Giants and How to Survive Them

Surfing the Global Tide: Automotive Giants and How to Survive Them

Paperback

Business GeneralEconomicsManagement

ISBN10: 1349367869
ISBN13: 9781349367863
Publisher: Springer Nature
Published: Apr 22 2009
Pages: 271
Weight: 0.88
Height: 0.60 Width: 6.14 Depth: 9.21
Language: English
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

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