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Surfing the Global Tide: Automotive Giants and How to Survive Them

Surfing the Global Tide: Automotive Giants and How to Survive Them

Hardcover

Business GeneralManagement

ISBN10: 0230579248
ISBN13: 9780230579248
Publisher: Springer Nature
Published: Apr 22 2009
Pages: 271
Weight: 1.25
Height: 0.86 Width: 6.45 Depth: 9.32
Language: English
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

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Business General