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Strategic Management 2e
Paperback
Publisher Price: $50.00
ISBN13: 9781405111812
Publisher: John Wiley & Sons
Published: Apr 28 2004
Pages: 264
Weight: 1.06
Height: 0.81 Width: 6.88 Depth: 9.68
Language: English
- New edition of a highly popular introduction to strategic management.
- Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples.
- Revised to take account of the latest development in the field.
- Now features twelve new cases.
- Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'.
- Includes a new concluding chapter looking at present and future issues in strategic management.
- Continues to combine the latest management concepts with and emphasis on current business applications and implementation.
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