• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Marketing: Theory and Applications for Competitive Advantage

Strategic Marketing: Theory and Applications for Competitive Advantage

Paperback

ManagementMarketing

Currently unavailable to order

ISBN10: 0195987063
ISBN13: 9780195987065
Publisher: Oxford University Press
Published: Jan 11 2010
Pages: 560
Weight: 1.25
Height: 0.90 Width: 6.60 Depth: 9.40
Language: English
Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.

Also in

Management