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Strategic City Branding: Insights from Asian Cities
Paperback
ISBN13: 9781032959191
Publisher: Routledge
Published: Jul 20 2026
Pages: 152
Weight: 0.44
Height: 0.36 Width: 5.50 Depth: 8.50
Language: English
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
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