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612-822-4611
Strategic Alliances as Social Facts

Strategic Alliances as Social Facts

Hardcover

Business GeneralManagement

ISBN10: 0521811104
ISBN13: 9780521811101
Publisher: Cambridge University Press
Published: Jun 19 2003
Pages: 230
Weight: 1.15
Height: 0.80 Width: 6.10 Depth: 9.00
Language: English
Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.

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Management