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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact

Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact

Hardcover

Series: Future of Business and Finance

Business GeneralMarketingGeneral Psychology

ISBN10: 3658475099
ISBN13: 9783658475093
Publisher: Springer
Published: Mar 15 2025
Pages: 227
Weight: 1.16
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations.

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