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Formula una Estrategia Digital Ganadora: Aprende a formular Estrategias Digitales de Éxito para hacer crecer tu Negocio
Paperback
Series: Estrategia, Book 2
ISBN13: 9781983043406
Publisher: Independently Published
Published: Jun 4 2018
Pages: 78
Weight: 0.28
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Spanish
El mundo cada vez es más Digital. Y, el mundo de los negocios, todavÃa más. Ello significa que los lÃderes de mercado están apostando con fuerza por la Transformación Digital.
Veamos a continuación algunos ejemplos.
En primer lugar, hablemos de Nike, que fue de las primeras corporaciones en nombrar un CDO (Chief Digital Officer) en el año 2016. Su objetivo principal: transformar el negocio gracias a las nuevas oportunidades digitales.
Hablemos también de General Electric (GE), una corporación que factura más de 100,000 millones de dólares, y que ha creado Predix, el sistema operativo para el Internet industrial que utilizan sus clientes internos y externos. Su objetivo es generar 4,000 millones de dólares alrededor de esta plataforma en los próximos años.
Y, finalmente, hablemos de Walmart, que se está convirtiendo en un gigante digital. Cómo lo ha logrado? Mediante una estrategia agresiva de crecimiento inorgánico, soportada mayoritariamente en la compra por 16.000 millones de dólares de una participación inicial del 77% en Flipkart, el gigante indio del comercio electrónico por el que Jeff Bezos también mostró interés.
Como puedes ver, la Estrategia Digital forma parte de la agenda de las corporaciones más exitosas. Pero, cómo se podrÃa definir dicha Estrategia? Una buena forma de hacerlo es hablar de ella en términos de proceso, es decir, considerándola el resultado de un proceso de planificación por el cual una compañÃa define nuevas estrategias de negocio soportadas por capacidades digitales y un plan de acción especÃfico para ponerlas en marcha.
Es decir, crear una Estrategia Digital no tiene que ver exclusivamente con digitalizar los procesos de la compañÃa. No se trata tampoco de crear una nueva página web o una aplicación móvil en el Apple Store. Se trata de reinventar el negocio aprovechando capacidades digitales existentes o creando nuevas.
Quieres desarrollar tu propia Estrategia Digital y convertirte también en un lÃder de mercado? A lo largo de este libro, te explicaré cómo hacerlo utilizando la metodologÃa Digital Strategy Blueprint. Para ponerla en práctica, en el libro utilizaremos ejemplos de compañÃas reales. Mediante dichos ejemplos, aprenderás a analizar la situación actual del negocio en términos de capacidades digitales, desarrollar el modelo digital futuro y el plan de acción correspondiente para alcanzarlo.
Estás listo para aprender a formular Estrategias Digitales Exitosas para hacer crecer tu negocio?
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