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Evoluciona o desaparece: Las 10 leyes de la brontosauriedad y por qué las empresas se vuelven irrelevantes
Paperback
Publisher: Independently Published
Published: Jun 30 2026
Pages: 114
Weight: 0.36
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Spanish
Las empresas no desaparecen por eventos externos o crisis de mercado; desaparecen por patrones internos que se niegan a cambiar. A este conjunto de comportamientos lentos, rígidos y desconectados de la realidad, el autor Antonio Espinoza Ruiz lo define como: Brontosauriedad Organizacional.
En un entorno que ya no es solo incierto (VUCA), sino frágil y ansioso (BANI), la rigidez no es una debilidad, es una sentencia de muerte. Evoluciona o desaparece es un diagnóstico honesto y crudo que expone las 10 leyes que convierten a las organizaciones exitosas en reliquias del pasado.
Lo que descubrirás en este libro:A través de una estructura clara y directa, el autor te guía por las diez realidades que toda empresa debe enfrentar para trascender:
Propósito y Liderazgo: Por qué el vender no es un propósito y cómo el liderazgo que no transforma, solo administra la irrelevancia.
Adaptación y Talento: Cómo gestionar la comodidad que impide el cambio y por qué las culturas tóxicas expulsan sistemáticamente a los mejores perfiles.
Estructura y Tecnología: El peligro de las jerarquías sin sentido y el rechazo al futuro tecnológico como una decisión de obsolescencia.
Caos Operativo: Cómo diferenciar la agilidad real del desorden disfrazado de operación.
Este no es solo un libro de teoría. Incluye el Índice de Evolución Empresarial (IEE), una herramienta de autoevaluación de 50 preguntas clave que te permitirá medir el nivel de madurez, adaptación y riesgo de estancamiento de tu organización en tiempo real.
Lo que dicen los expertos:Ha nacido un best-seller... Esta es una obra que deberá convertirse en lectura obligatoria para todo emprendedor, ejecutivo y dueño de empresa que desee ingresar en este fantástico mundo de la gerencia. - Alejandro Szilágyi, Consultor y Mentor de Alta Dirección.
Sobre el autor: Antonio Espinoza Ruiz es un alto ejecutivo en Estrategia y Arquitectura Organizacional con más de 13 años de experiencia liderando operaciones complejas. Ingeniero Industrial y MBA con honores (Primer lugar de promoción) por IE Business School, ha dedicado su carrera a conectar la visión estratégica con resultados sostenibles en sectores de alta escala.
No permitas que la inercia dicte el futuro de tu negocio. Es momento de decidir: Vas a evolucionar o vas a extinguirte?
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