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Esto es lo que sé: Una guÃa de campo para fundadores de tecnologÃa en la era agéntica
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Publisher: Independently Published
Pages: 176
Weight: 0.54
Height: 0.41 Width: 6.00 Depth: 9.00
Language: Spanish
El producto corrÃa en producción. HacÃa algo genuinamente útil. Y no existÃa ningún mecanismo por el cual un solo ser humano pudiera haberlo encontrado.
De eso trata este libro, y es un problema nuevo. El costo de construir software colapsó hacia cero: el noventa por ciento de los desarrolladores profesionales ya trabaja con agentes de código todas las semanas. El costo de ser encontrado se fue para el otro lado: el sesenta y ocho por ciento de las búsquedas en Estados Unidos hoy termina sin un clic en nada. Casi todo el consejo de startups que circula, incluida la primera edición de este libro, sigue secuenciado para el mundo inverso.
Una guÃa de campo para una persona, o para muy pocas, que intenta arrancar una empresa de tecnologÃa con más criterio que capital. Dieciocho capÃtulos sobre validación, desarrollo con agentes, precios, financiamiento sin ilusiones y -con cuatro capÃtulos, la parte más extensa del libro- distribución, incluido cómo lograr que un asistente de IA te cite cuando alguien pregunta por tu categorÃa.
Quién lo escribióAlguien que cerró dos negocios y vio cerrar un tercero. En 2008 fundé el primer estudio de videojuegos móviles del Ecuador sin saber escribir una lÃnea de código. Pasé una década en agencias con Samsung, Audi y Telefónica. Vendà directo al consumidor durante ocho años en una categorÃa donde la publicidad estaba prohibida por ley. Enseñé marketing a nivel de posgrado durante diez años. Hoy construyo una plataforma que mide si los asistentes de IA nombran a una empresa cuando alguien pregunta por su categorÃa.
Dos compromisos sobre cómo está escritoCada cifra tiene una fuente verificable, y el libro declara cuándo un número es una medición y cuándo es una estimación - incluso con los datos poco halagadores de mi propia empresa. Y los fracasos ocupan tanto espacio como los aciertos, porque son lo único aquà que un modelo no podrÃa haber generado a pedido.
En el capÃtulo 13 hay una historia sobre un talco para pies que ganó una elección municipal en Ecuador en 1967. Es de mi abuelo, lo reportó The New York Times, y es el mejor argumento que conozco de que el alcance creativo y el presupuesto son variables distintas.
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