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La Canarios Empresariales: Avoid Business Disasters with a Coal Miner's Secrets = Corporate Canaries
Paperback
ISBN13: 9780881138948
Publisher: Harperenfoque
Published: Oct 16 2005
Pages: 160
Weight: 0.36
Height: 0.45 Width: 6.54 Depth: 7.96
Language: Spanish
Los administradores están preocupados. Y deben estarlo. Las compañÃas Fortuna 500 despidieron más gente de la que contrataron en las últimas dos décadas. Las bancarrotas y los fraudes abundan. En el tumultuoso ambiente de los negocios de la actualidad, los administradores quieren una guÃa que sea apropiada y concisa, una metáfora única y memorable y que se salga de lo común. Precisamente eso es lo que Canarios empresariales conjuga.
Hay una escasez de libros de negocios que ofrecen esa guÃa. Se necesita un tema oportuno, una metáfora pegajosa y una mercadotecnia fuera de lo común. Eso es lo que Canarios empresariales presenta. El libro ofrece una guÃa práctica, alertándoles a los administradores cuando sus negocios están yéndose a pique.
Hace un siglo los mineros colgaban jaulas para canarios en sus túneles. Los pajaritos se callaban cuando un gas venenoso penetraba en la mina, dando a los trabajadores un aviso del peligro que se avecinaba. De la misma manera que los canarios protegÃan a los mineros, los conceptos de negocios en Canarios empresariales protegerán a los negocios alertando a los ejecutivos y a los administradores cuando sus negocios estén por enfrentar serios problemas.
El libro presenta cinco capÃtulos vitales que revelan cinco de los peligros más comunes en los negocios, y cada lección está acompañada por una historia basada en el abuelo del autor y su trabajo en la industria del carbón, junto con un aviso preventivo de canario aplicable para cada tema.
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