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Biointeligencia Estratégica: EtologÃa Económica, Generador de Modelo de Negocio y BiologÃa Conductual en la toma de decisiones.
Paperback
Series: Creatividad Y Biointeligencia, Book 5
Publisher: Independently Published
Published: Sep 16 2023
Pages: 356
Weight: 1.05
Height: 0.74 Width: 6.00 Depth: 9.00
Language: Spanish
- Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo lÃder, comunicador y profesional. - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.
- Pasajes que se vuelven fascinantes por los descubrimientos que, poco a poco, se van desgranando ante los ojos y la mente del lector. Un documento al que les convendrá regresar, una y otra vez, a los directivos de empresas y dirigentes. Felicito a Juan Carlos Chávez y Carlos Chávez por crear este magnÃfico tratado cientÃfico, comercial y humano. - VICTOR M. REQUEJO, Fundador de Hipotecaria Nacional y Banco Inmobiliario Mexicano.
- En este libro pionero, Chávez y Chávez contribuyen a abrir -o más bien, a redefinir y cuestionar- la caja negra de la toma de decisiones. - ROGER SCHWEIZER, Profesor de Negocios Internacionales en la Universidad de Gotemburgo, Suecia.
- En este apasionante y revelador libro, Juan Carlos Chávez y Carlos Chávez demuestran un profundo conocimiento de las complejidades de la mente humana y el proceso de toma de decisiones. - ALEJANDRO TAMAYO, Director General de Republic Cosmetics, licenciatario oficial en Latinoamérica de Disney, Marvel, Star Wars, Pixar, Revlon, Fisher Price y más.
- Una guÃa fundamental para descubrir y conocer cómo opera la mente humana y lo increÃblemente útil que resulta aplicarlo en la concepción de estrategias de Mercadotecnia. - EDDY BREACH, Director de Mercadotecnia de Avis México.
- Para todos los que amamos la Creatividad y nos interesa entender cómo y por qué se pueden modificar los comportamientos, Biointeligencia Estratégica es una lectura inteligente y fresca en la que Carlos y Juan Carlos Chávez nos ayudan a comprender mejor cómo se disparan las emociones y los procesos de decisión en el fascinante y cambiante mundo de la Mercadotecnia. - CARLOS VACA, Ex CEO y Presidente de BBDO -reconocida como una de las agencias más creativas del mundo-.
Descubre una colección de ideas sistematizadas con los avances de bases disciplinarias como la EtologÃa, BiofÃsica, Genética, NeurofisiologÃa, PsicologÃa, EconomÃa, Finanzas y Comercialización.
Herramientas estratégicas contundentes y una visión privilegiada para procurar el desarrollo, permanencia y crecimiento de un modelo de negocio a través de la rentabilidad.
Concebido para fomentar decisiones inteligentes, pensamiento crÃtico, flujo de información vital, creatividad, empatÃa, comprensión causal de los condicionamientos biológicos y, sobre todo, para defender la prevalencia de La Vida en todas sus manifestaciones.
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