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Administración de empresas para principiantes: 3era edición
Paperback
ISBN13: 9789915428956
Publisher: Biblioteca Nacional de Uruguay
Published: Dec 10 2024
Pages: 142
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Spanish
- Las estrategias de producto Lego, Stanleys y Crocks
- Los productos básicos, los productos cautivos y el caso de las impresoras y cartuchos de tinta.
- La estrategia de Coca Cola, de personalizar sus botellas para aumentar sus ventas.
- La innovación, el cambio y el caso de Blockbuster y Netflix
- Zara como empresa familiar
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