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Gestion d'entreprise pour débutants (3e édition): Souhaitez-vous apprendre les éléments fondamentaux et clés pour gérer votre entreprise ou votre proj
Paperback
Publisher: Independently Published
Published: Jul 30 2026
Pages: 152
Weight: 0.42
Height: 0.38 Width: 6.00 Depth: 9.00
Language: French
- Les stratégies produits de Lego, Stanley et Crocs
- Les produits de base, les produits captifs et le cas des imprimantes et des cartouches d'encre
- La stratégie de personnalisation des bouteilles de Coca-Cola pour stimuler les ventes
- L'innovation et le changement, illustrés par les cas de Blockbuster et de Netflix
- Zara en tant qu'entreprise familiale
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