Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Media as a Strategic Tool to raise Customer Brand Awareness

Social Media as a Strategic Tool to raise Customer Brand Awareness

Steinhauser Sabrina

Paperback

Marketing

Currently unavailable to order

ISBN10: 3639789237
ISBN13: 9783639789232
Publisher: Blues Kids Of Amer
Published: Jan 27 2015
Pages: 136
Weight: 0.46
Height: 0.32 Width: 6.00 Depth: 9.00
Language: English
This book deals with social networks as strategic marketing tool to contribute to a further understanding for organizations to raise customer brand awareness, with special regard to emerging markets, using the example of India. The general role of social networks in a marketing and a business context, their implementation, definition and classification are investigated in order to provide a general overview about its touch point with business and marketing. In connection customer brand awareness, the process of becoming aware and how it is connected with social networks and the today's customer behavior in emerging markets will be analyzed. More precisely, the author highlights specific features about India, including economic and social aspects and the link to the current state of social network.

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