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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Show Us What You've Got: Building and Managing Strong Brands in Ireland's Service SMEs

Show Us What You've Got: Building and Managing Strong Brands in Ireland's Service SMEs

Hardcover

ManagementMarketing

Currently unavailable to order

ISBN10: 1443817252
ISBN13: 9781443817257
Publisher: Cambridge Scholars Publishing
Published: Jan 10 2011
Pages: 210
Language: English
Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Within this service sector, owners/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of study in its infancy and this book is a step towards providing evidence of the importance and relevance of branding to SMEs.

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