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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Sell

Sell

Paperback

Marketing

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ISBN10: 035790138X
ISBN13: 9780357901380
Publisher: Cengage Learning
Published: Mar 7 2023
Pages: 288
Weight: 2.15
Height: 0.55 Width: 8.35 Depth: 10.71
Language: English
Introduce today's most current and emerging practices in professional selling with Ingram/LaForge/Avila/Schwepker/Williams' SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and industry selling practices while allowing you to integrate your own professional selling experience into your course. MindTap digital resources hold students accountable and provide experiential learning activities, such as updated case studies and role play, that encourage students to work with and apply the topics they've been studying. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies.

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Marketing