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The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization (16pt Large Print Edition) (Large Print Edition)
Paperback
ISBN13: 9781038779120
Publisher: ReadHowYouWant
Published: Aug 8 2023
Pages: 392
Weight: 1.09
Height: 0.97 Width: 6.14 Depth: 9.21
Language: English
Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor?
A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees...
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