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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization

The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization

Paperback

Business GeneralManagement

Publisher Price: $24.95

ISBN10: 1523004924
ISBN13: 9781523004928
Publisher: Berrett Koehler Publ Inc
Published: Aug 8 2023
Pages: 240
Weight: 0.70
Height: 0.71 Width: 6.06 Depth: 8.90
Language: English
Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.

Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor?

A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees.

Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified 6 attributes that every successful culture change story has in common:

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Business General