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The Science and Art of Branding

The Science and Art of Branding

Hardcover

LaborMarketing

ISBN10: 0765617900
ISBN13: 9780765617903
Publisher: Routledge
Published: Oct 1 2008
Pages: 558
Weight: 2.71
Height: 1.25 Width: 7.00 Depth: 10.00
Language: English
Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.

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