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The Science and Art of Branding

The Science and Art of Branding

Paperback

AccountingLaborMarketing

ISBN10: 0765617919
ISBN13: 9780765617910
Publisher: Routledge
Published: Oct 1 2008
Pages: 588
Weight: 2.35
Height: 1.30 Width: 7.00 Depth: 9.80
Language: English
Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.

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