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The Sage Handbook of Industrial Marketing

The Sage Handbook of Industrial Marketing

Hardcover

Business GeneralMarketing

ISBN10: 1036201279
ISBN13: 9781036201272
Publisher: Sage Publications Ltd
Published: Jan 30 2026
Pages: 720
Weight: 2.95
Height: 1.50 Width: 6.69 Depth: 9.61
Language: English
  • Provides a comprehensive examination of industrial marketing, covering organizational aspects, customer behavior, market research, and emerging trends.

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Lindgreen, Adam

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Marketing