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The Routledge Companion to Corporate Branding
Hardcover
Series: Routledge Companions in Marketing, Advertising and Communication
AccountingBusiness GeneralMarketing
ISBN13: 9780367476632
Publisher: Routledge
Published: Apr 29 2022
Pages: 512
Weight: 2.31
Height: 1.19 Width: 6.69 Depth: 9.61
Language: English
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
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