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The Routledge Companion to Coopetition Strategies
Paperback
Series: Routledge Companions in Business, Management and Marketing
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ISBN13: 9781032476056
Publisher: Routledge
Published: Jan 21 2023
Pages: 444
Language: English
As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.
This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world's most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.
This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.
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