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Rethinking Marketing: Towards Critical Marketing Accountings
Hardcover
ISBN13: 9780803974906
Publisher: Sage Publications Ltd
Published: Feb 22 1999
Pages: 288
Weight: 1.17
Height: 0.76 Width: 6.02 Depth: 9.32
Language: English
This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .
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