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Critical Marketing: Issues in Contemporary Marketing
Paperback
ISBN13: 9780470511985
Publisher: John Wiley & Sons
Published: May 1 2008
Pages: 416
Weight: 1.70
Height: 1.00 Width: 6.60 Depth: 9.50
Language: English
Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.
Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
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