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Relationship Marketing in the Digital Age
Hardcover
Series: Routledge Studies in Marketing
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781138310025
Publisher: Routledge
Published: Jan 2 2019
Pages: 264
Weight: 1.16
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
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