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Radical Experiential Views: The Consumption Experience and Customer Value
Paperback
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781636515311
Publisher: Vibrant Publishers
Published: Jul 18 2025
Pages: 586
Weight: 1.70
Height: 1.19 Width: 6.00 Depth: 9.00
Language: English
Radical Experiential Views: The Consumption Experience and Customer Value by Morris B. Holbrook dives deep into the transformative role of consumer experiences in shaping value perceptions. This groundbreaking work challenges traditional marketing models by emphasizing the emotional and experiential aspects of consumption, offering a fresh perspective on how customers engage with products and services. Holbrook's radical approach blends psychological, social, and economic theories, providing readers with a comprehensive understanding of the dynamic relationship between consumers and the marketplace.
With a focus on the subjective nature of value, this book examines how experiences influence buying behavior, satisfaction, and loyalty. It is an essential read for both academics and professionals who wish to deepen their knowledge of experiential marketing and customer value creation. Holbrook's innovative framework offers insights that are highly relevant to today's experience-driven consumer culture, making this book an invaluable resource for those seeking to enhance their understanding of modern marketing and consumer behavior.
1 different editions
Also available
Radical Experiential Views: The Consumption Experience and Customer Value
Holbrook, Morris B.
Publishers, Vibrant
Hardcover
Also from
Holbrook, Morris B.
Radical Experiential Views: The Consumption Experience and Customer Value
Holbrook, Morris B.
Publishers, Vibrant
Hardcover
Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models
Holbrook, Morris B.
Publishers, Vibrant
Paperback
Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models
Publishers, Vibrant
Holbrook, Morris B.
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Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise
Holbrook, Morris B.
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Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise
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Holbrook, Morris B.
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Qualitative Methods, Part I: Interpretive Approaches
Holbrook, Morris B.
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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
Publishers, Vibrant
Holbrook, Morris B.
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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
Holbrook, Morris B.
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Qualitative Methods, Part III Subjective Personal Introspection
Holbrook, Morris B.
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Qualitative Methods, Part III: Subjective Personal Introspection
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Holbrook, Morris B.
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Marketing Applications Branding, Communications, and Strategy
Publishers, Vibrant
Holbrook, Morris B.
Paperback
Marketing Applications: Branding, Communications, and Strategy
Holbrook, Morris B.
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Hardcover
Macromarketing Applications, Part I Ethical Concerns, Social Issues, and Animal Companions
Holbrook, Morris B.
Publishers, Vibrant
Paperback
Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions
Holbrook, Morris B.
Publishers, Vibrant
Hardcover
Macromarketing Applications, Part II Marketing versus Consumer Research
Holbrook, Morris B.
Publishers, Vibrant
Paperback
Macromarketing Applications, Part II: Marketing versus Consumer Research
Publishers, Vibrant
Holbrook, Morris B.
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Inspirational Applications, Part I: Marketing Education
Publishers, Vibrant
Holbrook, Morris B.
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Inspirational Applications, Part II Scholarship and Creativity
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Holbrook, Morris B.
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Inspirational Applications, Part II: Scholarship and Creativity
Holbrook, Morris B.
Publishers, Vibrant
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