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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models
Paperback
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781636515298
Publisher: Vibrant Publishers
Published: Jul 18 2025
Pages: 380
Weight: 1.12
Height: 0.78 Width: 6.00 Depth: 9.00
Language: English
Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models by Morris B. Holbrook offers a deep exploration of foundational models that have shaped the understanding of consumer decision-making. This insightful book provides an in-depth look at the classical approaches that focus on consumer attitudes, cognitive processing, and the intricate relationships between product features, perceptions, and emotional responses. Holbrook integrates both quantitative and qualitative perspectives, presenting readers with the models that underpinned early consumer behavior theories.
As a crucial resource for scholars and professionals, this book bridges the gap between traditional theoretical frameworks and contemporary marketing strategies. Holbrook's work continues to be a benchmark in consumer behavior, making this volume an essential addition to any marketer's library. With extensive references, detailed analyses, and clear models, this book is an invaluable tool for understanding how decision-making processes have evolved and how they continue to influence consumer research today.
1 different editions
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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models
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Qualitative Methods, Part I: Interpretive Approaches
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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
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Qualitative Methods, Part III Subjective Personal Introspection
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Marketing Applications Branding, Communications, and Strategy
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Macromarketing Applications, Part I Ethical Concerns, Social Issues, and Animal Companions
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Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions
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Macromarketing Applications, Part II Marketing versus Consumer Research
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Inspirational Applications, Part I: Marketing Education
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Inspirational Applications, Part II Scholarship and Creativity
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