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Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise
Paperback
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781636515373
Publisher: Vibrant Publishers
Published: Jul 18 2025
Pages: 380
Weight: 1.12
Height: 0.78 Width: 6.00 Depth: 9.00
Language: English
Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris B. Holbrook expands on the complex relationships between consumer preferences and their personal characteristics. This book explores how personality traits, social class, and levels of expertise influence aesthetic tastes and the consumption of art, entertainment, and luxury goods. Holbrook integrates psychological and sociological perspectives to reveal how these factors shape individual and collective preferences.
By examining the role of identity and social positioning, this book provides critical insights into how marketers can tailor their strategies to different consumer segments. It challenges traditional models of consumer behavior, highlighting the nuances of personal and social factors in shaping tastes. Holbrook's unique approach encourages a deeper understanding of the subtleties in consumer preferences, making this book an invaluable resource for those seeking to refine their marketing strategies and improve consumer engagement.
1 different editions
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Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise
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Holbrook, Morris B.
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Radical Experiential Views: The Consumption Experience and Customer Value
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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models
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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models
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Radical Experiential Views: The Consumption Experience and Customer Value
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Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise
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Qualitative Methods, Part I: Interpretive Approaches
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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
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Qualitative Methods, Part III Subjective Personal Introspection
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Qualitative Methods, Part III: Subjective Personal Introspection
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Marketing Applications Branding, Communications, and Strategy
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Marketing Applications: Branding, Communications, and Strategy
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Macromarketing Applications, Part I Ethical Concerns, Social Issues, and Animal Companions
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Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions
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Macromarketing Applications, Part II Marketing versus Consumer Research
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Macromarketing Applications, Part II: Marketing versus Consumer Research
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Inspirational Applications, Part I: Marketing Education
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Inspirational Applications, Part II Scholarship and Creativity
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Inspirational Applications, Part II: Scholarship and Creativity
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