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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Hardcover
Business GeneralMarketingGeneral Sociology
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ISBN13: 9781398630321
Publisher: Kogan Page
Pages: 376
Language: English
Design questionnaires that deliver reliable insights, reduce bias and support confident decision making.
Questionnaire Design by Stephanie Marsh and Kate Bolton is a practical, research-led guide for senior professionals, policy leaders as well as academics who need to produce high-quality data that stands up to scrutiny. Whether you are leading research projects, shaping policy or driving data-led strategy, this book shows how to design questionnaires that generate accurate, meaningful and actionable insights.
- Design respondent-focused surveys that improve data quality
- Identify and reduce bias, including social desirability effects
- Apply ethical standards across complex research environments
- Use AI tools to enhance questionnaire design and analysis Grounded in real-world examples, this book connects questionnaire design choices directly to data accuracy, interpretation and strategic outcomes. Equip your organization with research tools that improve insight quality, strengthen evidence and support better decisions at scale. Themes include: questionnaire design, research methods, data quality, survey bias, AI in research, evidence-based decision making
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