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Qualitative Marketing Research: A Cultural Approach
Paperback
Series: Introducing Qualitative Methods
ISBN13: 9781412903813
Publisher: Sage Pubn
Published: May 24 2006
Pages: 240
Weight: 0.89
Height: 0.51 Width: 6.74 Depth: 9.50
Language: English
The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behavior.
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