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Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices
Paperback
Business GeneralMarketingGeneral Sociology
ISBN13: 9789811361418
Publisher: Springer Nature
Published: Feb 21 2019
Pages: 315
Weight: 1.00
Height: 0.68 Width: 6.14 Depth: 9.21
Language: English
Assists the readers plan and conduct qualitative consumer and marketing research in Asia
Appeals to both academics and practitioners interested in the growing Asian market
Supports development of distinctive marketing programs in Asia
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