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612-822-4611
Price Management in Financial Services: Smart Strategies for Growth

Price Management in Financial Services: Smart Strategies for Growth

Hardcover

AccountingManagement

ISBN10: 0566088215
ISBN13: 9780566088216
Publisher: Routledge
Published: Oct 28 2008
Pages: 480
Weight: 1.20
Height: 0.56 Width: 6.69 Depth: 9.61
Language: English
Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. You are given an overview of basic pricing techniques and introduced to strategic pricing issues such as: strategic market segmentation, product bundling, multi-channel pricing and non linear pricing. As exemplified by a large number of Simon-Kucher & Partners' international case studies, the book illustrates how such professional pricing techniques hold the key to enormous profit potential.

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