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Persuasion: A Practical Guide
Paperback
Series: Practical Guide
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ISBN13: 9781848317222
Publisher: Icon Books
Published: Apr 7 2015
Pages: 224
Weight: 0.26
Height: 0.40 Width: 4.70 Depth: 6.50
Language: English
Introducing Persuasion, by Anthony McLean, managing director of Social Influence Consulting Group and persuasion strategist, teaches you how to influence the people around you in an ethical way.
- Increase your presence by knowing when to talk and when to listen
- Develop a strategy for success by preparing, planning, and crafting opportunities
- Save time and effort by presenting the right content in the right context
- Make change happen by understanding what drives your audience
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