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Public Relations Planning, Research, and Measurement
Paperback
Publisher Price: $15.00
ISBN13: 9781772442854
Publisher: Rocks Mills Pr
Published: Jul 25 2023
Pages: 66
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
With contributions by Kim Blanchette and Colleen Killingsworth
Introduction by Daniel Granger
This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:
- the creation of executive summaries using the RACE formula;
- research and analysis;
- the setting of goals and objectives;
- identification of target audiences and key messages;
- development of strategies, tactics, timelines, and budgets;
- effective use of human resources in a campaign; and
- evaluation of a campaign's outcome.
Case studies of real-life campaigns round out this invaluable guidebook.
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