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Relations proactives avec les médias
Paperback
ISBN13: 9780919852761
Publisher: Centennial College Press
Published: Jul 17 2020
Pages: 190
Weight: 0.58
Height: 0.40 Width: 6.00 Depth: 9.00
Language: French
Les points forts de ce livre sont son orientation corporative et nationale et ses études de cas approfondies. Relations proactives avec les médias est une lecture rapide qui sera utile au nouveau professionnel qui essaie de travailler efficacement avec les médias, ainsi qu'aux vétérans qui ont besoin d'une référence pratique. Les étudiants et les enseignants le trouveront également fort utile.
[Le] livre est un ensemble de bonnes pratiques, une véritable boîte à outils permettant aux jeunes professionnels des relations publiques, ainsi qu'aux plus expérimentés, de collaborer de manière efficace, intelligente et respectueuse avec les journalistes.
- extrait de l'introduction par Daniel GrangerPuiser dans les nombreuses années d'expérience de l'auteur en tant que professionnel des relations avec les médias et enseignant au collège et à l'université, Relations proactives avec les médias: Une perspective canadienne, 3e édition, fournit une boîte à outils indispensable aux professionnels et aux étudiants. Les thèmes abordés incluent:
- Le rapport entre les relations avec les médias et le marketing efficace
- L'intérêt des nouvelles et pourquoi c'est important
- Les défi s des journalistes d'aujourd'hui et comment, en les comprenant, les professionnels des relations avec les médias peuvent travailler d'une manière proactive avec les journalistes et les rédacteurs
- Diff érents publics cibles et leurs habitudes médiatiques
- Les relations avec les médias au Québec et au Canada français
- Des conseils pour les entrevues à la radio, à la télévision et avec les médias imprimés
- Comment utiliser eff icacement les médias sociaux pour présenter l'histoire d'un client
- Des conseils pour écrire des communiqués de presse, des fi ches d'informations, des exposés de position, et des profi ls de personnalité
Au coeur de ce livre, il y a huit études de cas réelles tirées de la pratique professionnelle de l'auteur. Chaque étude de cas inclut une discussion de la stratégie globale, les publics ciblés, la méthodologie et les résultats de la campagne, ainsi que des exemples d'invitations aux médias et de communiqués de presse.
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